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ETHICALLY SOURCED NATURAL DETERGENTS
KIND TO SKIN,
PEOPLE &  PLANET

WE ARE THE

KINDNESS COLLECTIVE

2 in 1
detergent + conditioner 

 

The laundry category is antiquated. We have designed a product that customers are really looking for.


Laundry detergent that is effective and truly sustainable. Bringing together a millennia old tradition and cutting edge innovation led by female founders from Oxford and Cambridge.

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OUR PURPOSE

We believe in innovation with a heart. Our laundry detergents are natural, effective and improve people's lives. 

We know your clothes will fall in love with them too. 

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NATURAL CLEANING WITHOUT COMPROMISE

Plant based and sustainably sourced in the Himalayas

Uplifting local communities and delivering on our  
social purpose 

Better than fairtrade

for producers and consumers

Achieves all your laundry goals with superhero natural ingridients

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ABOUT

We create laundry and household cleaning solutions that are tough on stains, but kind to your skin, clothes, and the environment.  

We work with women cooperatives in the Himalayas to source soapnuts, special berries with natural cleaning and healing properties.

Once these super ingredients are here, in the UK, we add more natural components and fragrances and pack the liquid detergent in recyclable bottles in a family-run factory. This is how we deliver fresh detergent straight to you and your family.

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PERFECT FOR BABY LAUNDRY

Our users 

reported effective performance on various kinds of stains:

 from everyday spills and muddy sports kits to toddlers messy clothing.

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PLANT BASED & SUSTAINABLY SOURCED

Kindness Collective meets the highest consumer standards:

hypoallergenic

bio-degradable

certified cruelty-free

luxury fragrances

vegan

kind and gentle 

ABOUT
 

Learn more

in our

FAQ

 

TELL
US

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