ETHICALLY SOURCED NATURAL DETERGENTS
KIND TO SKIN,
PEOPLE & PLANET
WE ARE THE
2 in 1
detergent + conditioner
The laundry category is antiquated. We have designed a product that customers are really looking for.
Laundry detergent that is effective and truly sustainable. Bringing together a millennia old tradition and cutting edge innovation led by female founders from Oxford and Cambridge.
NATURAL CLEANING WITHOUT COMPROMISE
Plant based and sustainably sourced in the Himalayas
Uplifting local communities and delivering on our
Better than fairtrade
for producers and consumers
Achieves all your laundry goals with superhero natural ingridients
We create laundry and household cleaning solutions that are tough on stains, but kind to your skin, clothes, and the environment.
We work with women cooperatives in the Himalayas to source soapnuts, special berries with natural cleaning and healing properties.
Once these super ingredients are here, in the UK, we add more natural components and fragrances and pack the liquid detergent in recyclable bottles in a family-run factory. This is how we deliver fresh detergent straight to you and your family.
PLANT BASED & SUSTAINABLY SOURCED
Kindness Collective meets the highest consumer standards:
kind and gentle