ETHICALLY SOURCED NATURAL DETERGENTS
KIND TO SKIN,
PEOPLE & PLANET
WE ARE THE
KINDNESS COLLECTIVE
2 in 1
detergent + conditioner
The laundry category is antiquated. We have designed a product that customers are really looking for.
Laundry detergent that is effective and truly sustainable. Bringing together a millennia old tradition and cutting edge innovation led by female founders from Oxford and Cambridge.
OUR PURPOSE
We believe in innovation with a heart. Our laundry detergents are natural, effective and improve people's lives.
We know your clothes will fall in love with them too.
NATURAL CLEANING WITHOUT COMPROMISE
Plant based and sustainably sourced in the Himalayas
Uplifting local communities and delivering on our
social purpose
Better than fairtrade
for producers and consumers
Achieves all your laundry goals with superhero natural ingridients
ABOUT
We create laundry and household cleaning solutions that are tough on stains, but kind to your skin, clothes, and the environment.
We work with women cooperatives in the Himalayas to source soapnuts, special berries with natural cleaning and healing properties.
Once these super ingredients are here, in the UK, we add more natural components and fragrances and pack the liquid detergent in recyclable bottles in a family-run factory. This is how we deliver fresh detergent straight to you and your family.
PERFECT FOR BABY LAUNDRY
Our users
reported effective performance on various kinds of stains:
from everyday spills and muddy sports kits to toddlers messy clothing.
PLANT BASED & SUSTAINABLY SOURCED
Kindness Collective meets the highest consumer standards:
hypoallergenic
bio-degradable
certified cruelty-free
luxury fragrances
vegan
kind and gentle